Generating Business Value from A/B Testing (ENG)

Hilda Kosorus

Date: November 29, 2017

Location: University of Applied Social Sciences. Kalvarijų str. 137E, LT-08221 Vilnius, Lithuania

About the workshop

A/B testing can be a highly valuable tool when making data-driven business decisions. It is easy to use and efficient in terms of resources. However, it can also be very easily misused and, when not conducted properly, resources invested in experiments might go wasted. The goal of this training is to give the attendees a definitive and practical guide to A/B testing, starting with the very early stages of planning, designing, conducting and interpreting results. Accompanied by examples, we will learn about the basic theory of hypothesis testing, how to execute, learn from and iterate on experiments, and what pitfalls to look out for in order to avoid failure. At the end of the training, the attendees will be able to successfully conduct or guide others through an A/B test experiment.